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Toyota to bring Scion brand to Canada in 2010
Once limited to the United States, Toyota's Scion brand will officially arrive in Canada in 2010 with a range of vehicles many Canadians have never seen before.
Designed for the tuner generation, Scion has a wide appeal among trend-setting young Canadians. Come 2010, no longer will those wanting a hip tC with its impressive panorama moonroof, or the brand's xD subcompact hatchback or xB compact crossover-like five-door, be forced to cross the border and export one.
"Young Canadians have been telling us they want Scion, and now their desire is within reach. Scion is an authentic brand, created to mesh with youthful tastes and sensibilities, and we're excited to expand our presence in Canada with new vehicles that offer a unique blend of flexibility, personalization, affordability and fuel efficiency," said Larry Hutchinson, Director of Toyota Canada Inc. "The time is right to bring Scion culture to Canada."
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